Boost Your Brand, Positioning The Site of Your Business
Have you ever thought about why your website is not performing well in the search engine optimization front? Is this situation letting you scratch your head and act like a muddle-headed person in front of your competitors? If you are already facing this kind of situation then today you can say that your worst days are over because after reading this article you would surely fare well in the rankings.
1. SEO strategies: keywords and value content
SEO strategies involve a conceptual shift in the creation and Fitting your websites and online portals. Although most web pages are fully adapted to the new models of competition online, there are still many companies who neglect this important factor, almost essential for success. This revolution today affects billions of sites and portals in the world.
The first step to position a website or web portal is to define the level of competition in the keywords related to our business or product. Then you must draw the strategy to be developed in the medium and long term. Do not forget that the positioning is a process that requires time to analyze its impact.
2. Get the most out of your domain
Does your company have an appropriate domain for SEO? The domain name and type is important in SEO strategies. Most companies register domains similar to the name of your company or product. However, most of these domains do not have a strategic value for their SEO strategies so they end up wasting millions of searches related to your product and buy or could become potential customers.
A good idea is to create domains based on different levels or aspects of our business. It is important to analyze the level of competition and the scope of our budget to undertake a proper SEO strategy. Another interesting idea is to develop multi-domains to access the same website using SEO keywords that drive each of the areas or products in our company.
3. Title, description and SEO
Search engines such as Google index final files as websites, documents and other downloads. The higher the correlation between the content of a site and the rest and popularity, web search engines placed in the top positions. That is why it is essential to work the titles and descriptions of each of the internal pages of a website to get an index of your content looking for possible popularity and prestige in the network.
To achieve an improvement in the position of the major search engines is advisable to work with associations combinations of keywords. We, therefore, recommend tools like SEOmoz Tool or Google Keyword Tool to find on the page of Google Adwords
4. Geo-locate your business
If a company promoting their product works locally, competing in selling its product nationally can be a miserable failure. However, it is advisable to make the positioning of content and keywords so geolocated. Study the online process of geolocalization your companies may focus more and get better results.
5. Check your “page rank” and distribute it properly
Develops strategies pursuing popular improvement in your Page Rank, and looking into your website links related to your content to help concentration and redistribution of your page rank. A good link building campaign, may be the key to good organic positioning of your company website.
6. Get better results with online marketing campaigns
To achieve successful results in SEO is advisable to combine this effort with online marketing campaigns and social media, not to mention generating quality content and competitive. The integration of email marketing Campaigns, text and graphics online advertising, sponsorship of sections, articles of value published on the Internet, online media, The Active Presence on social networks, etc.. are a key asset to Improve your search engine positioning.
7. Measure the impact of your campaigns
To measure the impact of your strategies is necessary to use statistical tools to determine analytic corrective actions to take or just check the proper functioning of your campaigns or actions. It is important to control the results to help us to make comparisons with previous periods or parallel strategies. Get reports on each activity, measured, and relate them to the final impact organic positioning of your website is as important as devising strategies to achieve it.